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Media, Gender and Identityis an accessible introduction to the relationship between media and gender identities today. It begins with an assessment of the different ways in which gender and identity have previously been studied and provides new ways for thinking about the media's influence on gender and sexuality. David Gauntlett explores the gender landscape of contemporary media and draws on recent theories of identity negotiation and queer theory to understand the place of popular media in people's lives. Using a range of examples from films, television programs, and men's and women's magazines,Media, Gender and Identityshows how the media are used in the shaping of individual self-identity. The book is supported by a regularly updated website at: www.theoryhead.com/gender.