Growing Up Digital. The Rise of the Net Generation

  • Autor: Tapscott, Don
  • Editorial: McGraw-Hill


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Don Tapscott has compiled information about today’s youth and what they will mean to the future of the economy and society. He interviewed children extensively and he found that the new generation bases its thinking on technology. Its ideas of work and play are very different from those in the past. The book is an easy read, written in a way that draws you into the world of today’s youth. Common misconceptions about kids are tossed away in favor of information about the realities of this generation. Companies that wish to compete in the new millennium are urged to throw off the past and embrace the new generation and its ideas. Tapscott describes the Net Generation in a very good light – almost too good to be true. The book is well written and interesting. It can help any organization prepare for the future. getAbstract recommends the book to executives who deal with strategic issues or manage technology intensive companies.


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  • ISBN: 9780070633612